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Disrupting the Real Estate Industry with Mike Kaeding

Season #94

The only thing The Liquid Lunch Project likes more than an actual "liquid lunch" is an industry disrupter in the small business space. And not only is today's guest doing just that, he's disrupting the dinosaur of industries: Real Estate.

Mike Kaeding is the CEO of Norhart, a $200 million apartment developer building high-quality housing. He believes real estate housing and development can be a smoother, more efficient, and streamlined process that can reduce costs to benefit both the builder and the customer.

And clearly, he's onto something. By pivoting to an assembly-line mentality and having teams move through the construction process in different batches, he's already improved his costs by 20% - 30%, and they're doubling in size every year. Right now, they can produce an apartment unit every 5 hours. Projects that would typically take 15 months become nine months. And he believes there's still room for improvement in those numbers.  

If this sounds like something you'd want to be a part of, you're in luck: They will also be launching an investment platform that will allow individuals to invest in these projects and make them accessible to people of all income levels.

Mike also shares his story of inheriting this small family business and growing it into the multibillion-dollar company it is today. He explains: "I didn't really know what I was doing, but looking back, I think there was some magic in that. We didn't know the way things were supposed to be done. We could start questioning everything. I think that started us on this journey of trying to change this industry. "


What You'll Learn:

  • Why he's willing to fly his team in from all over every week

  • The target demographics for their units

  • How they attract renters

  • Why creating community is at the heart of what they do

  • Where they're building, and their plans for the future

  • …and much more!


Favorite Quote:

I didn't really know what I was doing, but looking back, I think there was some magic in that. We could start questioning everything.


Connect with Mike: 

Visit his website, (if you're interested in his investment program, make sure you go here to sign up for alerts.)

Also, be on the lookout for his podcast, "Becoming a Unicorn," which will launch soon.


How To Get Involved:

Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at

Stay Connected:

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