Steve Buzogany - The Appreciation Advocate
How do you stay top of mind with your clients? It’s an age-old question and one that every business owner struggles with within a competitive market. If everybody is doing a different version of the same thing, how do you stand out?
Today’s guest is here to solve that problem. Steve Buzogany, Founder and CEO of The Appreciation Advocate, is helping small business owners increase their income through the practice of gift-giving and appreciation to generate referrals.
In this episode, he explains how his proven method helps owners build better relationships with their clients, helps them stand out from the crowd, gets their message heard by more people in less time, and even have some fun with it! They take on all the responsibility of helping you create and execute the perfect gift that will keep your name at the top of your customer’s minds.
What You’ll Learn:
How his process can transform your prospecting calls
Why he never gives gifts in December
What’s the difference between a promo and a gift
The rule of thumb for how much you should spend
The rule of thumb for how often you should send gifts
The six criteria that make a good gift
The most impactful gift he’s ever received, and the most memorable one he’s given
“It doesn’t just improve what we do as professionals, it improves how your customers experience you. It’s just good for everybody.”
Connect with Steve:
How To Get Involved:
Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.
Connect with Matt and Luigi on Instagram:
Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.
Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.