Home Programs Blog Meet Our Team Podcast Press Partner Login Login

Self-Publishing Your Book with Malene Bendtsen

Season #2 Episode #89

Do you have an idea for a book that’s just itching to get put onto paper, but the whole process has you feeling overwhelmed and unsure of where to start? Then this is the podcast episode you’ve been waiting for. 


Our guest today is two-time author, business strategist, and public speaker Malene Bendsten, aka “The Book Coach.” She’s giving us a peek behind the proverbial publishing curtain and how self-publishing capabilities create space for otherwise overlooked niches and authors. With the top four publishing houses accounting for nearly 80% of book sales, it can be a tough market to break into. The self-publishing route can be a huge advantage for business owners seeking to elevate their credibility by being published experts on specific subject matters - without forking over a lot of money or rights to a third-party company. 


She also gives some tips on the writing process, market research, and the importance of a detailed outline, as well as a look at her latest book, NextGen Author. It’s the perfect 30-minute crash course to get you started.


What You’ll Learn:

  • Her process for writing her latest book and how she incorporated AI
  • How a ghostwriter can aid in your book writing process
  • How she is marketing her book and the number one strategy she recommends
  • The evolution of Web1 to Web3 and what might mean for authors in the future
  • Why she recommends self-publishing versus a traditional publishing house
  • …and much more!


Favorite Quote:

It’s not really selling books that are most important. It’s about having the expertise to write the book that raises your level of credibility.  -Malene Bendtsen


Connect with Malene:





How To Get Involved:

Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at


Stay Connected:

Connect with Matt and Luigi on Instagram:





Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.


89% Complete