The New Art of Ideas with Robin Landa
Are some people born naturally creative, while the rest of us are just SOL?
Today’s podcast guest would argue that’s not entirely true.
Meet Robin Landa, a Distinguished Professor at Kean University, named one of the “great Teachers of our Time” by The Carnegie Foundation, and author of 25 books, including her latest work, “The New Art of Ideas: Unlock Your Creative Potential.”
In this episode, Matt and Luigi sit down with Robin to talk about all things advertising. The industry has evolved quite a bit over the last decade, and brands must match the pace to keep up if they want to stay relevant. Advertising is also much more participatory than ever before; people want to and expect to interact and have conversations with brands via TikTok, Twitter, etc. This can be a double-edged sword: You get real-time feedback on your ads and content, but it might not always be what you want to hear.
Robin also gives our audience a sneak peek at the core concept of her new book - she calls them the 3 G’s: Goal, Gap, and Gain. The Goal is what you want to achieve, the Gap is the missing piece, and the Gain is who benefits from it. When you have all three of these, then you know it’s a worthwhile idea.
If you’re struggling to come up with creative content and ads for your small business, unsure where or how to reach your audience, or simply interested in learning more about generating new ideas in general, you don’t want to miss this episode.
What You’ll Learn:
- How to get your creative juices flowing
- How to find and define your target audience
- What is social listening
- The importance of taking risks and not settling for pedestrian concepts
- Pros and cons of in-house vs. outsourcing advertising
- …and much more!
“If you teach people to be more curious, to observe human behavior, it really enhances creativity and unlocks the creativity that’s already there.”
Connect with Robin:
How To Get Involved:
Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies.
If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.
Connect with Matt and Luigi on Instagram:
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