Home Programs Blog Meet Our Team Podcast Press Partner Login Login

Podcasting 101 with Jason Cercone

Season #2 Episode #28

Have you thought about starting your own podcast but need help figuring out where to begin? Today’s guest is Jason Cercone, founder of Absolute Evolution Branding, and he’s spilling all his best advice for aspiring podcasters in this episode.


Podcasting has evolved tremendously over the last several years. According to, by the end of 2022, there will be around 424 million podcast listeners worldwide, with 100 million of them living in the United States. That’s a lot of ears.


There’s massive potential in podcasting to help build your brand, reach a large audience, and, yes - even make money. But it’s more than just getting advertisers, buying expensive equipment, and waiting for the cash to start rolling in. Podcasting is a long game. You must be diligent, provide valuable content, and build your show the right way, or people will tune out.


This episode has a lot to unpack, so listen carefully and take notes! And make sure you grab a copy of Jason’s FREE guide, “8 Simple Ways to Grow Your Personal Brand with Podcasting,” on his website.

What You’ll Learn:

  • Why you should be a podcast guest BEFORE being a podcast host
  • His two vocal exercises he does before any podcast or interview (hint: Anchorman)
  • Three tips for being a good podcast guest
  • Producing a podcast in-house vs. outsourcing
  • How he helps aspiring podcasters develop their ideas to fit their brand
  • Why he recommends affiliate partnerships vs. traditional ads
  • …and much more!

Favorite Quote: 

“You have to be patient with your growth. If you expect to grow your show, you have to do it on the back of your content.”

Connect with Jason:


Twitter: @jasoncercone 





How To Get Involved:

Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies.

If you’re looking for tailor-made solutions to grow your small biz, learn more at


Stay Connected:

Connect with Matt and Luigi on Instagram:






Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.


89% Complete