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Ep 45: Erik Fogg - Bootstrapping Versus Venture Capital: Finding What’s Right for You

Season #1 Episode #45

As an entrepreneur, how do you choose between bootstrapping and venture capital, when it comes to funding your startup? Each comes with advantages and limitations. Erik knows a lot about it since he’s been running a venture-backed company for quite some time. He can help you compare the two and figure out which is best for you.

Erik Fogg is the Co-Founder and Chief Operating Officer at ProdPerfect. The company fixes E2E software testing using Machine Learning and solid operational design, as well as automatically generating and maintaining E2E test automation by monitoring user journeys on web apps. Erik moonlights as a political author, business book ghostwriter, podcaster, and private equity and biotech consultant in his spare time.

Your guest has a couple of books under his belt, as well as a podcast, a media company, and a venture-backed startup. In this episode of The Liquid Lunch Project, he chats with Matthew and Luigi about all of his pursuits, including his keen interest in politics. Learn more about him by tuning in to the show.


What You Will Learn:

  • What Erik has to say regarding the current political climate in the US.
  • Why he chose the venture-backed route for his business.
  • How founders and VCs can always stay on good terms.
  • And much more!


Favorite Quote:

“I want to live each day as if it were the last.”

-          Erik Fogg


How To Get Involved:

Find more about Erik through the Website or you may connect with him on LinkedIn and Twitter. Listen to his podcast by clicking here

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.

Get in touch with the guys at  ShieldAdvisoryGroup

You can also connect with them on Instagram at  The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.

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