Full disclaimer: I’m a cyclist and I didn’t see it coming either. Cycling may take varying forms; from the weekend warrior to the daily commuter, we all envision that climb up The Alpe d’Huez or crossing the finish line of The Tour de France down the Champs Elysée. The reality is…most of us don’t make the time to go on that exotic excursion or have the fitness levels to reach professional stardom. So, we dream.
Enter stage left, years ago sporting Apps such as Zwift, Strava and numerous others afforded the sportsman in all of us to “experience” riding in the South of France or trekking across the plains of New Zealand.
If you want to learn about the Metaverse download a sampling of one of these Apps. The only difference is these Apps did not see the potential. Sure, they made some nice money with monthly subscriptions and the occasional advertisement, but the true potential was allowing users to truly interact and buy houses along that Sardinian coast, open a cycling store to sell swag and create sneakers to mimic your favorite athlete.
The potential for the Metaverse is endless. Just note, spinning in the comfort of your living room on a Peloton may be fun but nothing beats the real thing! The same applies for the Metaverse.
By Luigi Rosabianca of Shield Advisory Group