We’ve talked about this before, but it’s a topic that bears repeating: outsourcing. It's one of the smartest moves you can make to boost your business efficiency. Now, I know what you're thinking: "Outsourcing? Isn't that just for the big guys with deep pockets?" Think again. Buckle up as we do a deep dive into outsourcing and how it can be a game-changer for your small business.

Why Outsource?

First off, let’s get one thing straight: You can't do it all. Unless you’ve cloned yourself, there’s only so much you can juggle before you drop the ball. And let's face it, the idea of being a jack-of-all-trades is more myth than reality. Here’s where outsourcing comes in.

1.  Focus on Core Activities: You started your business because you’re damn good at something. Whether it's crafting artisanal widgets or offering top-notch consulting services, that’s where your focus should be. Outsourcing administrative tasks, IT support, or even...

The rise of the gig economy over the last several years has opened up a lot of doors, both for employees who are tired of being tied down to underpaying and unfulfilling 9-5 jobs, as well as the employers who enjoy access to a wide range of talented professionals they can outsource work to.

When done well, the arrangement benefits both parties.

When it’s not - well, that’s a whole other kettle of fish. 

Small business owners often face the challenge of needing to get things done but not having the resources or personnel to do so. This is where the gig economy comes in. By tapping into the vast network of freelancers and independent contractors, small business owners can leverage the skills and expertise of professionals from various fields without hiring full-time employees. From graphic designers to web developers to social media experts, you can outsource nearly everything.

But not all freelancers are created equal. And not all of them are going to...

Running a business can be expensive and time-consuming—especially when you're first starting out or operating a one-man (or one-woman) show. Hiring full-time or even part-time help may be out of the question, but you know that if you want to grow and scale your business, something has to give.

The concept of outsourcing has grown in popularity over the years, both for its time-saving and money-saving benefits. Recent statistics show that 37% of small businesses outsource at least part of their process to focus on their core business, improve quality of service, solve capacity issues, or meet their business needs. Even big-name companies like Peloton are outsourcing production as a way to cut costs. 

If you're ready to start outsourcing for success but have questions on the hows, whys, and logistics of it all, keep reading.

What Should I Outsource?

This is obviously the first question you should be asking yourself. Take a look at the tasks and projects on your to-do...