So, you’re a small business owner trying to find actual humans to show up, work hard, and not ghost you after day two?

Welcome to the world of the talent drought, where resumes are scarce, Gen Z wants to work from a beach in Tulum, and your competitors just poached your last hire with a ping pong table and kombucha on tap.

Let’s cut to the chase. Recruiting in 2025 is hard as hell, especially if you’re not dangling six-figure salaries and unlimited PTO. But that doesn’t mean you're doomed to a revolving door of unreliable hires and “Sorry, I took another offer” emails.

Here’s how to recruit creatively, strategically, and without selling your soul (or profits) to the HR gods.

1. Stop Writing Boring-Ass Job Posts

If your job listing reads like a government form, no one’s applying.
“Seeking dynamic individual for fast-paced environment…” = yawn.

Instead:
✔️ Write like a human.
✔️ Be honest about the job (yes, it includes spreadsheets).
✔️  Tell them why your business doesn’t suck.
✔...

When it comes to attracting Gen Z talent, you might feel like you’re entering uncharted territory. This generation is shaking things up in the workplace, and if you’re not ready to adapt, your small business might just miss out on some serious up-and-coming talent. That’s why we’re diving into what makes Gen Z tick and how you can bring them into your business with a style that’s as fresh as they are.

Who Are We Dealing With?

Gen Z, born roughly between 1997 and 2012, is the first generation to grow up with the internet at their fingertips. They’ve got smartphones, social media, and a digital-first mindset. They’re not just looking for a job—they’re looking for a purpose, flexibility, and a work-life blend that previous generations might have scoffed at. But don’t confuse this with laziness. Gen Z is driven, tech-savvy, and more than willing to hustle for a cause they believe in.

Pain Point: Outdated Recruitment Strategies

If you’re still posting job ads like it’s 1999, you’re not ...

Finding the right people for your small business is super important. But, the hiring process can be a bit tricky, and sometimes even owners with the best intentions make mistakes that can cause big problems.

In this blog post, we'll give you the lowdown on some common mistakes to avoid when hiring new employees. Our goal is to help you build a team that's a valuable asset, not a source of headaches.

1. Rushing the Hiring Process

You might feel pressured to fill positions quickly, especially when faced with increased workloads. However, rushing the hiring process can lead to hasty decisions and a higher likelihood of hiring candidates who may not be the best fit for the role or the company culture. It is important to take the time to thoroughly vet candidates and ensure that they align with your business's long-term goals. Hire slow, fire fast. Try to do it right the first time; it's far less expensive to retain (vetted and qualified) employees than to recruit and train new ones.

 ...

Finding the right employees can be like a game of Where’s Waldo. Sometimes you’ll spot them right away, but more often than not, you’ll spend a maddening amount of time trying to see past a chaotic mass of nonsense and distractions.

While there’s no shortcut to building a team of A-players that embodies your company’s vision and values, there are certain strategies you can use to cut through the clutter. Today, we will look at five questions you should always ask, five questions you should never ask, and five questions to consider asking to help you locate the ideal candidates for your business. 

Five Questions You Should Always Ask

1.  "Tell me about your experience relevant to this role." This classic question allows candidates to showcase their skills and expertise directly related to the position. Look for alignment between their experience and your business needs, like finding the missing puzzle piece that completes the picture.
2.  "How do you handle challenges or confli...