In the digital transformation era, small business owners have a significant advantage when attracting local customers. Local SEO (Search Engine Optimization) and hyperlocal marketing are essential strategies to ensure your small business stands out from the competition and gets noticed by people nearby. In this post, we're exploring some tips and tricks to optimize your small business website and digital presence so you can boost your sales and get more foot traffic. 

Google My Business (GMB) Optimization

To attract more local customers, one of the most crucial steps is setting up and optimizing your Google My Business (GMB) profile. Claim your business listing and make sure all the info is accurate and up-to-date. This includes your address, phone number, operating hours, and a brief blurb about what your biz is all about. Remember to upload high-quality pics of your place and products to make a strong first impression on potential customers. (A picture is worth a thousand...

In the ever-evolving world of consumer behavior, small business owners face a continuous challenge in understanding how consumers want to learn about products. In fact, research shows that almost 90% of consumers view the experience the company provides as JUST AS important as the product or service they’re selling. That’s huge. 

To thrive in a competitive market, it is vital for businesses to adapt and cater to the changing preferences of consumers. Here’s a look at some specific examples of how consumer learning has transformed, along with some actionable tips for small business owners to effectively promote their products or services with the customer experience in mind.

Embrace the Power of Digital Platforms:

This first point is hardly surprising (but still worth addressing), and that is the significant shift in consumer behavior towards digital platforms. Consumers now turn to websites, social media, online reviews, and search engines to...

Want to know how you can get into bed with your customers every night? 

Or be by their side nearly every minute of the day?

It’s not as scandalous (or stalkerish) as it sounds. 

We’re talking about two simple words: Mobile Marketing.

Mobile marketing is a powerful and effective way to reach customers where they are at any time and any place. Think about how often you’re on your own phone. You’re checking emails. You’re reading the news. You’re scrolling through Twitter or responding to texts or checking your bank balances, or playing Wordle. Point is, you’re on it a lot - and probably more than you realize. According to Zippia, the average American checks their phone approximately 96 times PER DAY. (That’s once every ten minutes.)

So yeah. Why wouldn’t you want to tap (into) that? Here are five of our favorite strategies to consider incorporating into your own business.

1. Develop a mobile-friendly...