It’s the week between Christmas and New Year’s—a strange limbo where you’re technically working but also wondering if it’s acceptable to pour Bailey’s in your morning coffee. 

(Spoiler: It is.)  

Before you start Googling “vision boards for overachievers,” take some time to reflect on the past year. Evaluating what went right—and what went horribly, laughably wrong—isn’t just cathartic. It’s also how you set the stage for a bigger, better 2025.  

Here’s a simple end-of-year evaluation framework to help you wrap up 2024 with clarity and confidence.

1. Break Down the Numbers  

Numbers don’t lie (unlike that one client who swore they’d pay on time). Start with the basics:  

• Revenue Growth: How much did you make compared to 2023? 
•  Profit Margins: Did they grow, shrink, or ghost you?  
• Customer Retention: Are people coming back, or are they one-and-done?  
• Expenses: What costs could you cut in 2025 without sacrificing quality?  

A little tip? Don’t just look at the numbers—as...

Ah, the end of the year. That magical time when the calendar reminds you of everything you said you'd accomplish but didn’t (we’ve all been there). But don’t panic. December isn’t just about panicked holiday shopping and year-end tax prep; it’s also the perfect time to reflect, regroup, and set *realistic* business goals for the year ahead.  

2025 is knocking on your door, and it’s bringing a fresh 365-day opportunity to level up your business. Whether you crushed 2024 or just survived it, now’s the time to map out what comes next. But here’s the kicker: the key to success isn’t about dreaming big; it’s about planning smart and sticking to the plan. Let’s get to it.

Reflect Before You Project: Wrapping Up 2024  

Before you even think about setting goals for 2025, you need to face the good, the bad, and the "WTF was I thinking" moments of 2024. Ask yourself:  

• What worked?  
• What flopped harder than a bad sales pitch?  
• Where did you crush it?  
• Where did you completely drop...