When it comes to attracting Gen Z talent, you might feel like you’re entering uncharted territory. This generation is shaking things up in the workplace, and if you’re not ready to adapt, your small business might just miss out on some serious up-and-coming talent. That’s why we’re diving into what makes Gen Z tick and how you can bring them into your business with a style that’s as fresh as they are.

Who Are We Dealing With?

Gen Z, born roughly between 1997 and 2012, is the first generation to grow up with the internet at their fingertips. They’ve got smartphones, social media, and a digital-first mindset. They’re not just looking for a job—they’re looking for a purpose, flexibility, and a work-life blend that previous generations might have scoffed at. But don’t confuse this with laziness. Gen Z is driven, tech-savvy, and more than willing to hustle for a cause they believe in.

Pain Point: Outdated Recruitment Strategies