Private money financing includes Equity Investors, Private Financing and Crowdfunding. Contribute money in exchange for a percentage of equity, or ownership, in your company. Think Shark Tank, percentage of ownership based on risk, typically 20-60% is a viable option for startups as no tax returns are typically required, the “idea” might be enough to attract an investor. Investors will want to see value, such as a product with patents. In many cases they would prefer to see a tested and proven concept over just an idea. Private money often serves as SBA fall-out financing for loans that are close, but can’t qualify for SBA. Collateral is required, although often only 10-30%. Tax returns are required for two years, so no startups. An Executive Summary is required. Lenders are looking for average credit of 650 +. Loans can be in the millions, even billions of dollars. Loan times take 30-90 days to close and receive funds. Interest rates are usually 7%+ depending on risk.