PR Crisis Survival Guide: Protect Your Business When Things Go Sideways
 You know what they sayâyour reputation is everything. And in the business world, itâs not just a feel-good platitude; itâs a matter of survival. One bad review or an ill-timed viral post can send your business into a tailspin faster than you can say, âThat wasnât what I meant!âÂ
But fear not. Weâre diving deep into PR damage control for small businesses because, letâs face itâif Amazon and Starbucks arenât immune to bad press, neither are you. Â
The Fallout Is Real: Why Reputation Matters More Than EverÂ
In todayâs âcamera-in-every-pocketâ culture, a single customer with a grievance can spark a PR nightmare. Social media, review sites, and even local news can amplify small issues into colossal problems. Thatâs why having a plan for damage control isnât optionalâitâs essential. Â
As John P. David, founder of David PR Group and guest on The Liquid Lunch Project (Ep 184), says:Â âThe best defense when it comes to review sites is offense. Talk to your existing customers and have them ...
9 Reasons Why Press Releases Are Still a Power Move for Your Small Business
Letâs be realâwhen you think about press releases, you probably picture a big corporation announcing a merger or a fancy tech startup debuting its latest gadget. But hereâs the truth: press releases arenât just for the big guys. Theyâre a secret weapon for small and medium-sized businesses, too. You might be thinking, "Thatâs old-school, right?" Wrong. Press releases are still one of the most underrated tools in your marketing arsenal.
If youâre looking for ways to get your name out there, gain credibility, and attract some much-needed attention, you should definitely be using press releases. Letâs break down why:
1. Instant Credibility Boost
When your business sends out a press release, it shows the world youâve got something important to say. It screams, âHey, look at usâweâre making moves!â And guess what? People listen. Press releases give your business an air of legitimacy that your average Instagram post just doesnât.
Pro Tip: Press releases are trusted by media outlets, so w...
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