It’s the week between Christmas and New Year’s—a strange limbo where you’re technically working but also wondering if it’s acceptable to pour Bailey’s in your morning coffee. 

(Spoiler: It is.)  

Before you start Googling “vision boards for overachievers,” take some time to reflect on the past year. Evaluating what went right—and what went horribly, laughably wrong—isn’t just cathartic. It’s also how you set the stage for a bigger, better 2025.  

Here’s a simple end-of-year evaluation framework to help you wrap up 2024 with clarity and confidence.

1. Break Down the Numbers  

Numbers don’t lie (unlike that one client who swore they’d pay on time). Start with the basics:  

• Revenue Growth: How much did you make compared to 2023? 
•  Profit Margins: Did they grow, shrink, or ghost you?  
• Customer Retention: Are people coming back, or are they one-and-done?  
• Expenses: What costs could you cut in 2025 without sacrificing quality?  

A little tip? Don’t just look at the numbers—as...