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8 Characteristics of High-Performing Teams

Aug 15, 2023

Have you ever marveled at how certain teams just seem to have a magic touch? Time and time again, they rise to the occasion, taking on challenges, overcoming the odds, and crushing goals. 


Is it strategic hiring? Professional development opportunities? Really good coffee in the breakroom? 

Maybe a little bit of everything?

First things first, let's get our definitions straight. A high-performing team isn't just a group of talented individuals; it's a dynamic collective that goes above and beyond to reach peak performance levels. These teams harmoniously blend diverse skills, collaborate seamlessly, and produce outstanding results consistently.

In other words, they have their shit together. 

Want that sort of teamwork for yourself? Here are eight characteristics that separate high-performing teams from everyone else. 


They have a clear purpose and defined goals:

High-performing teams share a crystal-clear understanding of their purpose and...

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Hyperlocal Marketing: How to Drive Local Customers to Your Small Business

Aug 01, 2023

In the digital transformation era, small business owners have a significant advantage when attracting local customers. Local SEO (Search Engine Optimization) and hyperlocal marketing are essential strategies to ensure your small business stands out from the competition and gets noticed by people nearby. In this post, we're exploring some tips and tricks to optimize your small business website and digital presence so you can boost your sales and get more foot traffic. 

Google My Business (GMB) Optimization

To attract more local customers, one of the most crucial steps is setting up and optimizing your Google My Business (GMB) profile. Claim your business listing and make sure all the info is accurate and up-to-date. This includes your address, phone number, operating hours, and a brief blurb about what your biz is all about. Remember to upload high-quality pics of your place and products to make a strong first impression on potential customers. (A picture is worth a thousand...

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Perpetual Innovation: Why Small Business Owners Must Think Outside the Box

Jul 27, 2023

If you're a small business owner, you know how important it is to stay ahead of the game. Thinking outside the box isn’t a one-and-done move, and you can't just rely on what's worked in the past or stick to the same old ideas. You've gotta keep evolving and finding new ways to stand out from the competition. Perpetual innovation, friends. If you’re not changing…you’re falling behind.


Today, we’re going to take a look at the importance of continuous innovation for small business owners and provide practical steps you can take to ensure you stay ahead of the competition.


The Dangers of Complacency

Not to be overly dramatic, but complacency is a silent assassin that gradually erodes a business's competitive edge. Complacent = stagnant =  failure to adapt to the evolving needs and preferences of customers and missing out on some serious growth opportunities. A lack of innovation leaves you vulnerable to emerging competitors who are eager...

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The Art of Effective Leadership

Jul 18, 2023

A company is only as good as its team.

And a team is only as good as its leader.

Shitty leader = shitty team = shitty revenue = shitty growth. You see where we're going with this, right? While there might be some exceptions to this rule, the fact remains that if you want a strong team and a thriving company, you need to lead by example. A great leader gets shit done. They inspire people and motivate employees to reach their full potential. 

Here are eight ways you, too, can be a more effective leader.


Effective Leaders Lead by Example:

Actions speak louder than words. That means practicing what you preach, being honest, accountable, and not asking others to do what you're unwilling to do yourself. Set the tone for your team by exemplifying the qualities and behaviors you expect from them. Your employees will be inspired to step up their game when they see you stepping up yours.


Effective Leaders Communicate with Clarity:

We've recorded many episodes on the topic...

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Finding the Sweet Spot: 7 Tips for Entrepreneurs to Grow Smart and Stay Strong

Jul 11, 2023

As business owners and entrepreneurs, we're always looking to take our biz to the next level. But we need to be smart about it. It's not just about growing as fast as possible - we need to make sure we're building something that'll last. Trying to grow too quickly could lead to some serious roadblocks. That's why we've got seven tips to help you keep your business on track and avoid burning out too soon.


1. Get Your Vision Straight:

If you want sustainable growth, it's important to know A) what you want to achieve and B) what you stand for. That means figuring out your purpose, values, and goals and making sure everyone on your team is on the same page. By doing this, you'll be able to make smarter decisions, keep everyone focused, and avoid deviating from your core values.


2. Build a Kickass Company Culture:

Don't underestimate the importance of a strong and positive company culture. That means encouraging open communication, collaboration, and innovation among your...

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Unveiling the Secrets of Consumer Learning: A Guide for Small Business Owners

Jun 22, 2023

In the ever-evolving world of consumer behavior, small business owners face a continuous challenge in understanding how consumers want to learn about products. In fact, research shows that almost 90% of consumers view the experience the company provides as JUST AS important as the product or service they’re selling. That’s huge. 


To thrive in a competitive market, it is vital for businesses to adapt and cater to the changing preferences of consumers. Here’s a look at some specific examples of how consumer learning has transformed, along with some actionable tips for small business owners to effectively promote their products or services with the customer experience in mind.


Embrace the Power of Digital Platforms:

This first point is hardly surprising (but still worth addressing), and that is the significant shift in consumer behavior towards digital platforms. Consumers now turn to websites, social media, online reviews, and search engines to...

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Thriving on the Edge: Why Smart Risk-Taking Sets Business Owners Apart

Jun 20, 2023

Being a business owner is like riding a roller coaster; there are plenty of exhilarating highs…and just as many stomach-churning lows. You’ll be having the time of your life one minute, and the next, you’ll think, WTF am I doing? You need a strong stomach, be willing to take risks, and accept that the whole thing might crash and burn. 

Of course, that’s easier said than done. Because it’s one thing to TALK about hypothetical dollars used, resources exhausted, hours spent, and all the what-ifs and maybes. 

It’s quite another thing to put all that talk into action. 

But that’s what separates the Greats from the Really Greats. You think Elon, Bezos, or Jobs achieved what they did from pure dumb luck? Hardly. They took calculated risks. They were willing to push boundaries and redefine what is possible. And while your plans might not be as ambitious as starting your own aerospace or logistics company, you can still take a page...

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Hiring 101: Questions to Ask (and NOT Ask) for Finding the Perfect Fit

Jun 13, 2023

Finding the right employees can be like a game of Where’s Waldo. Sometimes you’ll spot them right away, but more often than not, you’ll spend a maddening amount of time trying to see past a chaotic mass of nonsense and distractions.


While there’s no shortcut to building a team of A-players that embodies your company’s vision and values, there are certain strategies you can use to cut through the clutter. Today, we will look at five questions you should always ask, five questions you should never ask, and five questions to consider asking to help you locate the ideal candidates for your business. 


Five Questions You Should Always Ask


  1.  "Tell me about your experience relevant to this role." This classic question allows candidates to showcase their skills and expertise directly related to the position. Look for alignment between their experience and your business needs, like finding the missing puzzle piece that completes the...
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The Power of the Slogan

Jun 06, 2023

"Good to the last drop."

"Snap! Crackle! Pop!"

"Taste the rainbow."

"Just Do It."

"Easy, breezy, beautiful…"

"You're in good hands."


If we were to put money on it, we'd wager you know exactly which companies we're talking about. Without mentioning names, your mind immediately went to the businesses they represent. 


That is the power of the slogan. 

Creating a strong brand identity is critical for success in today's competitive business landscape. Everyone wants a piece of the same pie, but there are only so many slices to go around. If you don't want to go hungry (both physically and metaphorically), you've got to position yourself strategically within your industry to "secure your slice" and avoid being left behind.

A well-crafted slogan is an essential tool to help you reinforce your brand identity. It can help you capture the attention of your target audience and serve as a concise representation of your unique selling proposition, offerings,...

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Scaling for Success: Dos and Don'ts

May 30, 2023

As a business owner, the decision to scale can be both exciting and nerve-wracking. To help you navigate this pivotal phase confidently, we've compiled a list of dos and don'ts.

The Dos of Scaling:

  1. Develop a Clear Strategy: This is not the time to take a page from the "Not all who wander are lost" Tolkien crew. If you leave this part to WILL be lost. Craft a well-defined scaling strategy that aligns with your long-term goals. Outline your target market, expansion plans, operational changes, and resource requirements. A roadmap ensures you stay on track and make informed decisions throughout the scaling process. 

  2. Invest in Infrastructure: You can't put lipstick on a pig and think it will stop smelling like shit. Build a solid foundation to support growth by investing in technology, processes, and systems. Scalable infrastructure allows your business to handle increased demand without compromising efficiency or customer satisfaction. 

  3. Cultivate a...

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