Social Media. Love it or hate it, its presence in our personal and professional lives is not going anywhere anytime soon. And for business owners who hope to leverage its power to grow their customer base and reach a larger audience, it can be both rewarding and an absolute nightmare.

The first thing we need to remember is that these platforms are in continuous flux. What worked two months ago may not hold true today. Algorithms change, updates are made, new rules and regulations are created, and restrictions are imposed. 

And all of that falls completely outside of our control. 

That’s why most marketing experts (and us) recommend not putting all your eggs in the social media basket. However, just like an adult-sized bib at a Lobster House, everything has its benefits; you just need to learn how to use it to your advantage. You can’t throw up a handful of posts and then walk away and expect to see any results. It takes consistency, creativity, a lot of trial...