Let’s be real…most business owners pull their “valuation” straight out of thin air.

You’ve heard it before:

“My business? Easily worth a few million.”

Cool. Based on what, your gut? Your QuickBooks file from 2019? Your cousin’s “friend in finance”?

Here’s the thing: your business has a real, measurable value. You just might not like the number… yet.

What a Valuation Actually Does (And Why You Need One Yesterday)

A business valuation is like that brutally honest friend who tells you exactly where you stand, no sugarcoating. It’s not about inflating your ego; it’s about understanding your business inside out.

Whether you’re planning to sell, bring in investors, or just want to know if you’re sitting on a gold mine or a ticking time bomb, a valuation is your roadmap.

And before you roll your eyes and say, “I’m not selling anytime soon,” remember this: you don’t check your credit score only when buying a house, right? (At least, you shouldn’t.)

A valuation helps you:

• Spot we...