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Are Subscription-Based Models the Next Big Thing for Small Businesses?

Apr 22, 2024

By this point, you've probably heard the buzz about subscription-based business models. Basically, instead of customers making one-off purchases, they sign up for a recurring service or product delivery. 

Now, you might be wondering, "Is this subscription gig for me?" The short answer: heck yes! If you've got a product or service that people can't get enough of, why not make it a regular thing?

Whether you're dishing out doggy treats or keeping the HVAC humming all year round, there's a subscription model that can revolutionize how you engage with your customers.

First, know your niche inside and out: Whether you're offering vegan beauty products, DIY craft kits, or expert maintenance services, it's crucial to understand what makes your offering unique. Identify your target audience and tailor your subscription to meet their specific needs and desires.

Second, keep things exciting by mixing it up: Regardless of your industry, monotony is the enemy of subscriber satisfaction....

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Navigating Employee Burnout: Crafting a Workplace Oasis

Apr 15, 2024

In today's fast-paced world, employee burnout has become more than just a buzzword; it's a reality your business cannot afford to ignore. Throw in a pandemic (which only exacerbated this issue), and you've got a lot of employees who were (and still are) emotionally and physically drained. As entrepreneurs and business owners, it's crucial to recognize the signs of burnout and take proactive steps to cultivate a work environment that fosters productivity and well-being.


Recognize the Signs: To fight burnout in your team, you need to first recognize it. Keep an eye out for signs like tiredness, decreased productivity, and increased absences among your team members. Keep communication open and encourage your employees to share their concerns and issues. By doing this, you can tackle the issue before it becomes a big one.

Flexible Work Arrangements: While the internet continues to debate whether workers are more productive at the office vs. at home, offering a bit of flexibility...

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Unconventional Marketing Strategies to Outshine Your Competitors

Apr 08, 2024

In a world where every business is screaming for attention like toddlers in a candy store, standing out in a crowded market can feel like trying to find a vegan at a barbecue joint: Frustrating.

As a small business owner, you’ve probably spent many days and nights and weekends banging your head against the wall, wondering how the heck you can elbow your way to the front of the line. You’ve probably tried all of the more “traditional” tactics…so why not give some unconventional strategies a whirl?

Host Unique Events: Say Sayonara to the stale snooze-fest that’s (often) found at traditional networking or company events, and do something that will leave a lasting impression. Whether it's a themed party, a pop-up shop with interactive elements, an interactive scavenger hunt through your town streets, or a guerrilla marketing stunt, think outside the box to create memorable experiences for your audience.

Leverage User-Generated Content: Turn your...

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8 Easy Ways Small Businesses Can Embrace AI in Their Daily Operations

Apr 01, 2024

In today's fast-paced business landscape, small businesses need every tool in their arsenal to stay competitive. Enter artificial intelligence (AI)—a game-changer no longer reserved for tech giants. In this post, we'll explore practical ways small businesses can leverage AI to streamline operations and drive growth.


Chatbots for Customer Support:

Picture this: Your inbox is flooded with customer queries, and your phone is ringing off the hook. Sound familiar? Say hello to your new best friend – chatbots. These nifty AI-powered assistants can handle customer inquiries round the clock, providing instant responses and freeing up your time for more pressing matters.

Try these:

  • ManyChat
  • Chatfuel
  • Drift
  • Zendesk Chat

Personalized Marketing Campaigns:

Gone are the days of one-size-fits-all marketing. With AI, you can analyze customer data to create hyper-targeted marketing campaigns that speak directly to your audience's interests and preferences. From personalized...

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15 Reasons Why Small Businesses Fail (and how to avoid it)

Mar 25, 2024

Did you know that approximately 20% of small businesses don't make it past their first year? Yep, you heard that right. And by the time we hit the five-year mark, that number skyrockets to a staggering 50%. Now, those stats might sound a bit doom and gloom, but fear not! Today, we're going to take a look at 15 common reasons why small businesses hit the skids – and, more importantly, how you can steer clear of these pitfalls.


Lack of Planning: Alright, let's start with the basics. Failing to plan is planning to fail, as the old saying goes. Before diving headfirst into the entrepreneurial pool, take the time to craft a solid business plan. 

Tip: Don't just scribble down a rough outline and call it a day. Take the time to dig deep into every aspect of your business – from your target market to your financial projections. Think of your business plan as your GPS; the more detailed it is, the smoother your journey will be. 


Insufficient Capital: Money...

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The Hardest Things About Being a Small Business Owner

Mar 18, 2024

Thinking about starting your own business? Or maybe buying one? 

We say go for it! 

We think everyone should own some type of business. It’s great for extra cash flow and financial security and gives you the opportunity to flex your entrepreneurial skills.

But, as thrilling as it is to be your own boss, let's not sugarcoat it – being a business owner also comes with its fair share of challenges.

In the list below, we’ve compiled ten reasons why being a small biz owner is difficult and tips to overcome them. 

The Hardest Things About Being a Small Business Owner:

Financial Uncertainty: Cash flow can feel like a rollercoaster ride, with peaks and valleys that keep you on edge.

Tip: Create a detailed budget, keep track of expenses religiously, and consider diversifying your revenue streams to mitigate financial risks.

Wearing Many Hats: As a small business owner, you're the CEO, accountant, marketer, customer service rep – you name it!


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Unlocking Entrepreneurial Success: Why Buying a Small Business Should Be Your Next Big Move

Mar 13, 2024

Dreaming of breaking free from the nine-to-five grind and charting your own path as an entrepreneur? You're not alone. But before you dive headfirst into the world of startups, consider this: purchasing an existing small business might just be the shortcut to success you've been searching for. In this guide, we'll explore why buying beats starting and provide you with a handy checklist to determine if you're ready to take the plunge into small business ownership.

Why Buy Instead of Start?

Seize the Baby Boomer Bonanza:

With Baby Boomers retiring en masse, a massive wave of businesses is hitting the market, many without a clear succession plan in place. This presents a golden opportunity for aspiring entrepreneurs to step in and take the reins of a thriving enterprise without the hassle of building from scratch.

Built-In Infrastructure:

Unlike starting a business from the ground up, purchasing an existing business means inheriting a fully operational infrastructure. From established...

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Passing the Torch: Why Succession Planning is Crucial for Small Business Owners

Mar 04, 2024

Whether you're just starting out, have been running your business for years, or are contemplating retirement, there's one crucial thing you might not have on your radar: succession planning. Yep, we're talking about passing the torch and ensuring your business thrives even when you're sipping cocktails on a beach somewhere. So, grab your favorite beverage, and let's dive into why succession planning is an absolute must-have for every small business owner.

Why Succession Planning Matters

Picture this: You've poured your blood, sweat, and tears into building your business from the ground up. It's your baby, your pride and joy. But what happens when you're ready to hang up your boots and retire? Without a solid succession plan in place, your hard work could go down the drain faster than you can say "golden years."

Succession planning isn't just about passing the baton; it's about safeguarding the future of your business. It ensures a smooth ownership and leadership transition,...

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Micro-Influencer Magic: Unleashing the Power for Your Small Business

Feb 27, 2024

Ah, the Influencer. Synonymous with self-sticks, avocado toast, and Facetune, these modern wizards of the online realm are casting spells and conjuring up sponsored content one professionally edited video at a time. They might get a lot of hate...but they're taking that hate all the way to the bank.

Now, before you scoff or turn up your nose at the idea, hear us out: Social media is a vast market, and the big guys often dominate. But small businesses can find their spotlight through a not-so-secret weapon: micro-influencers. These pint-sized online powerhouses may not have millions of followers, but their impact is anything but small. 

And side note: we're certainly not advocating for manufactured excitement from some rando online who's just going to parrot your talking points with a filter and a fun hashtag. No, just like any marketing strategy (and that's what this is), there's a way to it right.

The Power of Micro-Influencers:

Micro-influencers are typically defined as...

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10 Ways to Maximize Your Potential Through Networking and Collaboration

Feb 20, 2024

Today, we're gonna talk about everyone's favorite topic (or least favorite topic, depending on your personality): Networking and Collaboration. It's more than just some fancy corporate talk - these practices - when done right - can be powerful tools to help you unlock new opportunities and reach your goals.

Networking and Collaboration: What's the big deal?

Think of your business as a living ecosystem where teaming up with others can boost your potential. Sure, being independent has its perks, but you can achieve so much more through collaboration. By making connections, working with experts in various fields, and seizing collective opportunities, your business can thrive. This is especially important in a competitive environment where you need every advantage you can get. There's a reason farmers plant corn, beans, and squash together; they're all better for it in the end.

To get you started, we’ve put together a list of 10 suggestions to help you expand your network and...

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