The Metaverse Has Been Around for Years, Cyclists Just Didn’t Know It!

Full disclaimer: I’m a cyclist and I didn’t see it coming either. Cycling may take varying forms; from the weekend warrior to the daily commuter, we all envision that climb up The Alpe d’Huez or crossing the finish line of The Tour de France down the Champs Elysée. The reality is…most of us don’t make the time to go on that exotic excursion or have the fitness levels to reach professional stardom. So, we dream.

Enter stage left, years ago sporting Apps such as Zwift, Strava and numerous others afforded the sportsman in all of us to “experience” riding in the South of France or trekking across the plains of New Zealand.

If you want to learn about the Metaverse download a sampling of one of these Apps. The only difference is these Apps did not see the potential. Sure, they made some nice money with monthly...

The classic adage in motorsports was and remains, "Win on Sunday, Sell on Monday."

This goes beyond brand recognition and appeal to the masses. Intensity actually improves your business' product. This is our take on how competing at a high level raises the bar throughout every facet within an organization.

The slim line between victory and vitriol of defeat is often measured in hundredths of a second – regardless of the field of endeavor. That competitive advantage often takes the form of a technological edge.

Just a few decades ago, a 4-minute mile was unthinkable. In just a few weeks we will witness hundreds of athletes pushing the limits of physics during the Beijing 2022 Olympics. While partly due to better training and nutrition, credit must also be given to better shoe design and construction. Sneaker manufacturers spend great resources to attain that 'edge' which then translates to sales once their products enter the mainstream. Entering that competitive arena requires...

Fabrics are Finding Creative Alternatives for Fashion as well as Functional Uses.

We are creatures of habit. Whether its our morning coffee or the clothes we wear, us humans just revert to that which is easiest and most convenient. It’s the way the Big Guy programmed us so we can save all that important intellectual energy for the critical stuff (business decisions, choice of spouse, LLC vs S Corp).

While habits create efficiency and reliability it must not preempt an open mind to creative processes.

As an instance, let’s look at our choice of footwear, belts, wallets, and handbags. For millennia we have peeled the skin off the carcasses of dead animals, treated them with highly toxic chemicals so we did not get repulsed by the smells, stained them with dyes and had cobblers and smiths mold them to our desired use. Imagery aside, this is not a quaint nor efficient process. This is the technology we had at the time, so we went with it. Why...