Figuring out the right prices can be a real headache for small businesses. Charge too much, and you'll scare away your customers. Charge too little, and you'll end up eating more instant noodles than a college dorm room during finals week. It's a make-or-break decision that can impact your profitability. To help you out, we've put together this blog post to help small business owners get a better handle on pricing strategies. Give it a read and see how it can benefit your bottom line.

Understanding Your Costs:

Before diving into pricing strategies, it's essential to understand your costs. Calculate the cost of goods sold (COGS) and consider overhead expenses. This includes production costs, labor, rent, utilities, and more. Knowing your costs provides a baseline for pricing that ensures you cover expenses.

Market Research:

Conduct thorough market research to understand your competitors and target audience. What are similar businesses charging for similar products or services?...

In today's world, the push for sustainability and environmental consciousness is more than just a trend; it's a responsibility. Not to mention that more and more customers are placing a higher value on eco-friendly practices. 

As a small business owner, you can positively impact the environment and attract customers who value eco-friendly practices…all while enhancing your brand’s reputation and bottom line. (We are business people, after all, and “going green” doesn’t mean going broke.)

This post will explore a few practical steps to reduce your business's environmental footprint. Find one or two that seem doable and start there. Even the smallest of changes can have a significant impact down the road. 

Evaluate Your Energy Efficiency

Energy consumption is a significant contributor to carbon emissions. Consider these steps to improve energy efficiency:

• Switch to LED Lighting: Replace traditional bulbs with energy-efficient...

Have you ever marveled at how certain teams just seem to have a magic touch? Time and time again, they rise to the occasion, taking on challenges, overcoming the odds, and crushing goals. 

How? 

Is it strategic hiring? Professional development opportunities? Really good coffee in the breakroom? 

Maybe a little bit of everything?

First things first, let's get our definitions straight. A high-performing team isn't just a group of talented individuals; it's a dynamic collective that goes above and beyond to reach peak performance levels. These teams harmoniously blend diverse skills, collaborate seamlessly, and produce outstanding results consistently.

In other words, they have their shit together. 

Want that sort of teamwork for yourself? Here are eight characteristics that separate high-performing teams from everyone else. 

They have a clear purpose and defined goals:

High-performing teams share a crystal-clear understanding of their purpose and...

In the digital transformation era, small business owners have a significant advantage when attracting local customers. Local SEO (Search Engine Optimization) and hyperlocal marketing are essential strategies to ensure your small business stands out from the competition and gets noticed by people nearby. In this post, we're exploring some tips and tricks to optimize your small business website and digital presence so you can boost your sales and get more foot traffic. 

Google My Business (GMB) Optimization

To attract more local customers, one of the most crucial steps is setting up and optimizing your Google My Business (GMB) profile. Claim your business listing and make sure all the info is accurate and up-to-date. This includes your address, phone number, operating hours, and a brief blurb about what your biz is all about. Remember to upload high-quality pics of your place and products to make a strong first impression on potential customers. (A picture is worth a thousand...

If you're a small business owner, you know how important it is to stay ahead of the game. Thinking outside the box isn’t a one-and-done move, and you can't just rely on what's worked in the past or stick to the same old ideas. You've gotta keep evolving and finding new ways to stand out from the competition. Perpetual innovation, friends. If you’re not changing…you’re falling behind.

Today, we’re going to take a look at the importance of continuous innovation for small business owners and provide practical steps you can take to ensure you stay ahead of the competition.

The Dangers of Complacency

Not to be overly dramatic, but complacency is a silent assassin that gradually erodes a business's competitive edge. Complacent = stagnant =  failure to adapt to the evolving needs and preferences of customers and missing out on some serious growth opportunities. A lack of innovation leaves you vulnerable to emerging competitors who are eager...

A company is only as good as its team.

And a team is only as good as its leader.

Shitty leader = shitty team = shitty revenue = shitty growth. You see where we're going with this, right? While there might be some exceptions to this rule, the fact remains that if you want a strong team and a thriving company, you need to lead by example. A great leader gets shit done. They inspire people and motivate employees to reach their full potential. 

Here are eight ways you, too, can be a more effective leader.

Effective Leaders Lead by Example:

Actions speak louder than words. That means practicing what you preach, being honest, accountable, and not asking others to do what you're unwilling to do yourself. Set the tone for your team by exemplifying the qualities and behaviors you expect from them. Your employees will be inspired to step up their game when they see you stepping up yours.

Effective Leaders Communicate with Clarity:

We've recorded many episodes on the topic...

As business owners and entrepreneurs, we're always looking to take our biz to the next level. But we need to be smart about it. It's not just about growing as fast as possible - we need to make sure we're building something that'll last. Trying to grow too quickly could lead to some serious roadblocks. That's why we've got seven tips to help you keep your business on track and avoid burning out too soon.

1. Get Your Vision Straight:

If you want sustainable growth, it's important to know A) what you want to achieve and B) what you stand for. That means figuring out your purpose, values, and goals and making sure everyone on your team is on the same page. By doing this, you'll be able to make smarter decisions, keep everyone focused, and avoid deviating from your core values.

2. Build a Kickass Company Culture:

Don't underestimate the importance of a strong and positive company culture. That means encouraging open communication, collaboration, and innovation among your...

In the ever-evolving world of consumer behavior, small business owners face a continuous challenge in understanding how consumers want to learn about products. In fact, research shows that almost 90% of consumers view the experience the company provides as JUST AS important as the product or service they’re selling. That’s huge. 

To thrive in a competitive market, it is vital for businesses to adapt and cater to the changing preferences of consumers. Here’s a look at some specific examples of how consumer learning has transformed, along with some actionable tips for small business owners to effectively promote their products or services with the customer experience in mind.

Embrace the Power of Digital Platforms:

This first point is hardly surprising (but still worth addressing), and that is the significant shift in consumer behavior towards digital platforms. Consumers now turn to websites, social media, online reviews, and search engines to...

Being a business owner is like riding a roller coaster; there are plenty of exhilarating highs…and just as many stomach-churning lows. You’ll be having the time of your life one minute, and the next, you’ll think, WTF am I doing? You need a strong stomach, be willing to take risks, and accept that the whole thing might crash and burn. 

Of course, that’s easier said than done. Because it’s one thing to TALK about hypothetical dollars used, resources exhausted, hours spent, and all the what-ifs and maybes. 

It’s quite another thing to put all that talk into action. 

But that’s what separates the Greats from the Really Greats. You think Elon, Bezos, or Jobs achieved what they did from pure dumb luck? Hardly. They took calculated risks. They were willing to push boundaries and redefine what is possible. And while your plans might not be as ambitious as starting your own aerospace or logistics company, you can still take a page...

Finding the right employees can be like a game of Where’s Waldo. Sometimes you’ll spot them right away, but more often than not, you’ll spend a maddening amount of time trying to see past a chaotic mass of nonsense and distractions.

While there’s no shortcut to building a team of A-players that embodies your company’s vision and values, there are certain strategies you can use to cut through the clutter. Today, we will look at five questions you should always ask, five questions you should never ask, and five questions to consider asking to help you locate the ideal candidates for your business. 

Five Questions You Should Always Ask

1.  "Tell me about your experience relevant to this role." This classic question allows candidates to showcase their skills and expertise directly related to the position. Look for alignment between their experience and your business needs, like finding the missing puzzle piece that completes the...